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28 July 2010 ~ 0 Comments

Business Rockstar Underwear of Sweden

Now you know me I never speak or write about organizations that I coach even so this time I am going to make an exception to my rule. (I have their blessing)

I LOVE bra underwear – The companies who are open and ready to perform hard.
One on one requires innovative and lateral thinkers that can basically keep up with me because I operate at a million miles per hour. You also have to have a little bit of thick skin because it’s tough for someone to come into your enterprise and be entirely honest with you… but which is what’s needed when you wish to step into business enterprise awesomeville.
So away I go to operate with Helene & Jonas of Underwear of Sweden and what an amazing 2 days… It is amazing how quickly you can take an already awesome organization to out of this world.
We have come up with a series of strategies that will build brand awareness, a great affordable collection, a way for an Australian small organization to help other small corporations. We really wanted to create maximum value for retailers and boy have we what… it is exciting times for Underwear of Sweden as they will spend the rest of 2010 rolling out a series of world 1st’s for the Australian lingerie industry and I am so excited to be apart of it.
Now I can’t tell you everything…. but I can tell you that Underwear of Sweden’s new collection will be launched September 2010 and I will critique the wonderbra BEFORE they go into production so women are guaranteed that the wonderbra bra are a great shape and fit with optimum support, lift and comfort. Not only that we have come up with a way to put more money into retailers profit margin…how cool is that!

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